Market Research in East and Central Africa

Tobit Research consulting has partnered with various companies  across Africa to conduct accurate and reliable market research

Tobit Research Consulting, a distinguished consulting agency based in East and Central Africa (ECA), is a renowned provider of precise, dependable, and cost effective market research and social research services across both regions. With a rich history of delivering comprehensive market research solutions to over 100 clients ranging from corporate entities to non-profit organizations, Tobit Research Consulting has been a trusted partner for almost a decade.

Founded on data. Focused on growth.

At Tobit Research Consulting, we are a vibrant market research firm operating in East and Central Africa, dedicated to unearthing valuable data and insights that drive innovation and foster brand development.

Backed by a team of seasoned professionals, Tobit Research Consulting guarantees inventive and cutting-edge solutions to meet all your business intelligence and market research requirements.

Our expertise in market research across East and Central Africa spans qualitative and quantitative research methodologies. We have invested significantly in cutting-edge technology to facilitate online, offline, mobile, and telephonic surveys, ensuring a comprehensive approach to data collection.

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What we do

While conducting market research, we take the necessary steps to achieve the set objectives and requirements which include:

Evaluations

During market research, we conduct evaluation on the level of customer satisfaction depending on client requirements

Recommendations

We develop efficient strategies and recommendations that can be adopted to improve quality service

Strategies

We develop key strategies backed by scientific data to steer growth and improve revenue and customer satisfaction

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Draft Reports

We draft quality reports and develop monitoring tools be it apps, websites or software to improve the feedback loop.

Data Collection

We train enumerators on data collection methods to collect data either through questionnaire, observations or surveys

Data Analysis

We conduct high level data analysis using SPSS, STATA, EVIEWS to determine insights for better recommendations

Why we are different?

Our team has a successful track record of helping brands scale profitably based on high-performing strategies.

ITA

Ushindi Bora

Kenya Bankers Association

Kenya Market Traders

Elimu Yetu Coalition

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